Friday Thought #3
01/11/19 – Welcome to week #3 of Phil’s Friday thought. I wanted to keep this week’s short and sweet about a new offer that we will announce properly (with the necessary fanfare that these things deserve) in the coming weeks.
That new offer is carton board. What?!?! Ambro PLASTICS, offering ‘not a plastic’. Well, we have the appropriate machinery already, we have excellent print partners who can manage the myriad of finishes and decorations that are required on all substrates, and there are some that you won’t have seen before too. So why not?
Some might say that this is a result of public pressure and perception on the Plastics Debate and truthfully said, there is a bit of that, yes. We have had some customers insisting on a move to board for their packaging. Despite the conversations surrounding recycling, the environmental and climate impacts of the materials showing plastics have a real and less harmful part to play than their board counter parts at times, there is public pressure for them to change. Wanting to maintain the service levels that they otherwise enjoy with Ambro, the best thing that we could do is be able to offer them the option.
All that said a bit of diversification and change is good for the soul too and I am very excited at the prospect of integrating more material options into our production processes.
We are in fact running our first board job as I write this. A simple sleeve, digitally printed, soft touch laminated (never wanting to do anything by half) and I hope that I will be able to reveal some discrete images of these next week. Running alongside a polypropylene line too I hasten to add.
I will release some promotional samples in Polypropylene, PET and Carton Board of both a packaging and a promotional item to showcase the materials and print finishes by Christmas so watch this space.
We are partnering with one of the largest material stockists and distributers in the UK, with the largest range of these types of materials who have been magnificent in their support in these early days.
If you would like some more information on what we can offer, please do not hesitate to contact me or speak to your Dedicated Account Manager and check back here for more updates in the coming weeks.
Thanks for reading and take a look around the rest of our website www.ambro.co.uk and see the full range of products that we can offer. We will be sending out a mail shot “I didn’t know you did that….” next Monday to ensure that our customers are aware of everything that we are able to offer. If you are not sure that you are going to receive this, and don’t want to miss out, click on the following link and subscribe – https://bit.ly/33u6eOf you can unsubscribe at any time.